What Google’s Enhanced Campaigns Mean For Small Businesses

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It’s been a huge week of news in the online maketing industry, particularly when it comes to Google. For one, Yahoo announced that it has signed a contextual ad agreement with Google, which will see Google display ads appear on various Yahoo properties, and even some co-branded sites. Before that, Google announced the launch of enhanced campaigns for AdWords, which is a huge evolutionary step (for better or for worse) for Google’s ad product, and by default, that means it has huge ramifications for online advertising.

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