Tuesday, March 19, 2013

3 Common Mistakes to Avoid When Naming Your Business

http://www.entrepreneur.com/article/225859

 

 
image credit: Shutterstock
Picking the right business name is an important first step toward creating a successful company, but not everyone hits the jackpot on the first try.
Often, people first choose names that are too wordy and don't have a catchy ring. You want a name that grabs the consumer's attention but doesn't try to cram in too much information, says Eli Altman, director of strategy at A Hundred Monkeys, a San Francisco-based branding and naming firm. "A good way to think about a name is that it's the start of a conversation.
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