Sunday, August 11, 2013

Identity Theft Protection Companies: Separating the Hype from the Real

 
The identity theft prevention industry has long been defined by its habits of overpromising and underdelivering. Perhaps the best example of that was the famous LifeLock (LOCK) ad campaign, in which the company's CEO proudly announced: "My name is Todd Davis. This is my Social Security number: 457-55-5462."

The company was, in essence, boasting that its protection was so secure that its CEO could publish his Social Security number for all the world to see, without consequence.

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